Situation To celebrate Winn-Dixie’s 80-year heritage as “The Beef People,” On Ideas introduced the Neighborhood Butcher campaign, rolled out in two phases. Phase One focused on remembering the days of neighborhood specialty shops, positioning Winn-Dixie as your Neighborhood Butcher Shop. Goal In Phase Two, the creative evolved to show how Winn-Dixie’s expertly-trained butchers in each neighborhood store are readily available to [...]

Situation Based in Charleston, SC, First Federal operates 66 financial centers in the coastal regions of North and South Carolina. In our five year relationship with the bank, On Ideas has sought to increase market share and customer deposits by differentiating the First Federal brand from that of other community banks, larger commercial banks and [...]

Situation Halifax Health wanted to raise awareness for their comprehensive and cutting edge cancer center. While they had tremendous success, outside competition from regional hospitals was increasing. This campaign positioned Halifax Health as a strong ally against cancer and the single best option for anyone facing this terrible disease. Goal Increase public awareness about the [...]

Situation Halifax Health wanted to find a creative and interesting way to encourage those suffering from chest pain symptoms to come to Halifax Health – Center for Chest Pain. Goal Create awareness of Halifax Health – Center for Chest Pain as an authority on chest pain and heart disease while promoting overall wellness and heart [...]

Situation While many Winn-Dixie stores have greatly expanded their wine selections, customers were not necessarily taking advantage of this. Winn-Dixie felt there was an opportunity to sell more wine while creating additional cross-sell opportunities with high-end cheeses. Goal Increase wine and cheese sales while persuading customers that Winn-Dixie is a sophisticated source for their wine-buying [...]