To position Winn-Dixie as the ultimate holiday
grocery shopping destination, On Ideas drove
consumers to a series of fun, interactive
microsites featuring recipes, cooking tips and
animated “how-to” videos.
This two-month campaign consisted of both paid search and display banner efforts, with
the paid search performing well above industry standards with a Click Through Rate (CTR)
of 3.84% and a Cost Per Click (CPC) of $1.24.