The Jacksonville Jaguars were looking for a way
to get disenfranchised fans off of the sidelines
and into the game. With this Twitter-driven
mustache giveaway—honoring new Jaguars
owner, Shahid Khan—the answer was literally
right under their noses.
This social media blitz garnered 2.4MM
impressions and got PR coverage on multiple
local and national news stations. Most of all,
it scored big with the fanbase, helping to lift
blackouts and renewing excitement for
See all the #staching from
fans and the press.