Feb 3, 2017 - 1 Min Read- By Matt Namey

(Facebook) Story Time

“So, how can we make this go viral?” No other question inspires as much inspiration and exasperation (in equal parts) for social media marketers. To clients, it means millions of free views and a segment on the Ellen Show; a paradigm-shifting “Dunk in the Dark” moment that imprints their brand on the Mount Rushmore of […]
Jan 13, 2017 - 1 Min Read- By David Bonner

A New Creative Year

Even for creative folks, the start of a new year means setting goals. Individual portfolios, agency reels and new business credentials all need a fresh look. And here are a few tips to get you heading in the right direction. 1. Be objective. Where do things stand now? Look at every client’s work. And be […]
Jan 10, 2017 - 1 Min Read- By Arielle Blanchard

Lose your bun!

I think the new year is a great time to start fresh, and part of that brings implications of letting go of false pretenses and admitting to what was challenging the year prior. Unfortunately for marketers, we seem to be in a groundhogs day type loop with our challenges each year. It’s the never ending […]
Jan 4, 2017 - 2 Min Read- By Sandy Chick

Jacksonville-based Advertising Agency On Ideas Acquires Sarasota-based C•Suite Communications

    Jacksonville, Fla – January 4, 2017 – On Ideas, an advertising and branding agency established in 2005, announced it has acquired Sarasota-based C•Suite Communications, effective January 1. C•Suite, which has become a division of On Ideas, will maintain its office in Sarasota and will serve as the influencer marketing, social media, PR and […]
Jan 3, 2017 - 1 Min Read- By West Herford

Move Over, Sara McLachlan

Inevitably, at some point over the holidays, it happens. We see some Debbie Downer ad about starving kids in the third world or abused animals. You know it as soon as you hear the melancholy lyrics of Sarah McLachlan. Thankfully, this year there was a holiday campaign from Honda that tugged at the heart strings […]
Dec 22, 2016 - 1 Min Read- By West Herford

Don’t Be Afraid To Fail

I went to go see Fantastic Beasts and Where to Find Them last week and there was a great quote from the character Newt Scamander: “My philosophy is worrying means you suffer twice.” It reminded me of something my dad tore out of the Wall Street Journal when I was maybe ten years old and […]
Nov 23, 2016 - 1 Min Read- By West Herford


  This Thursday afternoon, I bet half of you will be dozing off after gorging yourselves on a sumptuous Thanksgiving meal. And I bet you’ve heard that it’s the tryptophan in turkey that puts you to sleep, right? Apparently, that’s an urban legend. Turkey contains no more of the amino acid tryptophan than other kinds […]
Nov 15, 2016 - 1 Min Read- By West Herford

Donald Stern?

  For the last three months, all we’ve heard is that the NFL’s popularity is waning, lowest tv audiences in years, yadda yadda. To borrow multiple sportscaster catch phrases…. Not so fast, my friends. The NFL is back and better than ever. At least, according to the NYTimes this morning. Why the sudden turnaround? I […]
Nov 3, 2016 - 1 Min Read- By Arielle Blanchard

Art Direction & Candy

It’s driven by packaging. Unfortunately, after a long night of TorT, the packaging often is disheveled, so you just have to do your best. After that it’s making sure that you have the right numbers. Fortunately, extras can be eaten and everything is right with the world. Then it’s just classic design. Color, form, functionality […]
Nov 1, 2016 - 2 Min Read- By West Herford

Solar is sexy

Twenty years ago, business school professor Stuart Hart wrote a ground-breaking article in Harvard Business Review about the implications of the environment on business strategy. *One of the big takeaways from a class I took from Stu is that consumers and corporations alike have to be financially motivated to become actively eco-conscious. Sure, we all […]

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Exterior photo credit Matt Bluejay Searles