Apr 25, 2017 - 1 Min Read- By West Herford

Reapplying technology

Imagine the reduction in paper and staples annually if….. a.) The clothing industry began putting one of these on all new items. And 2.) the dry cleaning industry stopped using these. Just sayin’. See you next Tuesday,
Mar 28, 2017 - 1 Min Read- By West Herford

Crichton’s Law

The landscape is littered with dead brands. Brands that I loved growing up. (I read that Sears may be next on that list.) Sigh. Why exactly do brands die? The easy answer is neglect. Maybe some brand director can’t craft a business case with a compelling ROI. A more reasonable explanation is likely that successful brands […]
Mar 7, 2017 - 1 Min Read- By West Herford

It’s all about the experience

As a kid, my grade school did fundraisers selling Krispy Kreme donuts. Given the nearest Krispy Kreme was an hour away, we sold truckloads of boxes. But, nothing can replace the mystical, trance-like state of watching donuts being made in a store, smelling the sugary scents and putting on those goofy hats. Today, we live […]
Feb 20, 2017 - 1 Min Read- By West Herford

Do your appliances make you happy?

We’ve come a long way since the days when appliances all seemingly made the same noise like a kitchen timer going off. That irritating buzz used to make me scramble. It made me anxious and think to myself, “Hurry! Hurry! Get to it! Turn it off!” I realized the other day that I now love […]
Feb 17, 2017 - 1 Min Read- By Jared Rypkema

Say Something Bold

What do you say when you have a microphone? Because you have one. Today, every person, company and brand builds their own and uses it to speak directly to their audience. And yet, there is so much that says so little. Why? I’m not asking why we’re not making large obnoxious statements or philosophical pontifications […]
Feb 3, 2017 - 1 Min Read- By Matt Namey

(Facebook) Story Time

“So, how can we make this go viral?” No other question inspires as much inspiration and exasperation (in equal parts) for social media marketers. To clients, it means millions of free views and a segment on the Ellen Show; a paradigm-shifting “Dunk in the Dark” moment that imprints their brand on the Mount Rushmore of […]
Jan 13, 2017 - 1 Min Read- By David Bonner

A New Creative Year

Even for creative folks, the start of a new year means setting goals. Individual portfolios, agency reels and new business credentials all need a fresh look. And here are a few tips to get you heading in the right direction. 1. Be objective. Where do things stand now? Look at every client’s work. And be […]
Jan 10, 2017 - 1 Min Read- By Arielle Blanchard

Lose your bun!

I think the new year is a great time to start fresh, and part of that brings implications of letting go of false pretenses and admitting to what was challenging the year prior. Unfortunately for marketers, we seem to be in a groundhogs day type loop with our challenges each year. It’s the never ending […]
Jan 4, 2017 - 2 Min Read- By Sandy Chick

Jacksonville-based Advertising Agency On Ideas Acquires Sarasota-based C•Suite Communications

    Jacksonville, Fla – January 4, 2017 – On Ideas, an advertising and branding agency established in 2005, announced it has acquired Sarasota-based C•Suite Communications, effective January 1. C•Suite, which has become a division of On Ideas, will maintain its office in Sarasota and will serve as the influencer marketing, social media, PR and […]
Jan 3, 2017 - 1 Min Read- By West Herford

Move Over, Sara McLachlan

Inevitably, at some point over the holidays, it happens. We see some Debbie Downer ad about starving kids in the third world or abused animals. You know it as soon as you hear the melancholy lyrics of Sarah McLachlan. Thankfully, this year there was a holiday campaign from Honda that tugged at the heart strings […]

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Exterior photo credit Matt Bluejay Searles