How one brand dominates the rest.

Predator is a global leader in pool cue manufacturing, known for its state-of-the-art technology and its preference by professional players. In celebration of Predator Cues’ 15th Anniversary, a new limited-edition pool cue was launched under the P3 product line. The flagship product embodied leading innovation and technology in the billiards industry with its 30-piece core technology, customizable Uni-Loc Weight Cartridge System and Leather Luxe grip.

The P3 campaign launched with teaser ads, online product demos featuring the product advancements, flash intros on the Predator website home-page, banner ads, and interactive games. The integrated campaign not only showcases the limited edition cue as a collector’s item, but creates longevity for the entire P3 line after the promotion ends.

Creative Work