Sep 3, 2015 - 1 Min Read- By Victoria Grandal

Are we in the wrong business?

DSC_4312-1 copy­­ People ignore ads. A terrible reality for some agencies. But an opportunity for us. As advertisers, we have to get clever, and sometimes, subversive. Even for something as simple as a parking sign. We occupy a sweet piece of real estate. Combine that with a downtown parking shortage, and we constantly had people parking […]
Aug 25, 2015 - 1 Min Read- By West Herford

¡Viva la creatividad!

flag_picCoats of arms originated from a need or desire to differentiate and identify families and clans at a time when few people could read.  Given that US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices (source:, it seemed appropriate for On ideas to develop our own coat […]
Aug 14, 2015 - 1 Min Read- By David Bonner

Stirring the pot—and your soul.

JACSYM_LOGO_4C_HORZNever shy to prompt a brand conversation, On Ideas is an agency that challenges the typical marketing status quo. So maybe we were skeptical when the Jacksonville Symphony reached out to us. “We want to challenge the way the world thinks about the symphony,” said Peter Gladstone, VP of Marketing. Immediately, we were in. A […]
Jul 1, 2015 - 1 Min Read- By Victoria Grandal

Our family is growing

b3133a5f-05c7-4e4d-8301-7ac3b76d4688Jacksonville Symphony Orchestra We’re excited to work with the Jacksonville Symphony Orchestra to refresh its brand identity. We’re diving into the creative process by learning music theory, listening to classical music and researching the science behind sound waves and hearing. We can’t wait to see it – and hear it – come to life! Peterbrooke […]
Jul 1, 2015 - 1 Min Read- By Victoria Grandal

How Ronald Reagan and Arianna Huffington were in utter agreement

Screen Shot 2015-07-01 at 6.27.12 PMSpoiler alert. This may be the first time anyone has ever demonstrated that Ronald Reagan and Arianna Huffington were like-minded thinkers. When I was a kid, my mom wouldn’t let me go outside and play or watch tv or do anything fun until I’d done my homework. All of it. No if’s, and’s or but’s. […]
Jul 1, 2015 - 2 Min Read- By David Bonner

A Unified Theory of Persuasion

Why a fresh understanding of persuasion matters. We’re all neck-deep in modern marketing. Even the barbershop and dog sitter have eCommerce sites and Instagram accounts. The issue is no longer about jumping in. It’s understanding our roles in this world where every possible thing and person is both a brand and a possible customer. And […]
Jun 25, 2015 - 1 Min Read- By Victoria Grandal

We’re Opening the Bridge

MEP_7933Over the last several years, marketing agencies have produced an increasing amount of branded content for internal communications, social media, digital applications, websites, etc. And oftentimes, that content has to be produced hyper-quickly to react to and capitalize on the marketplace. As a recent AdAge article noted, “Any (agency) today that can’t quickly churn out clips for Instagram, live streams for Meerkat […]
Jun 1, 2015 - 1 Min Read- By David Bonner

Caitlyn Jenner – Transgender Champion

call me caitlyn_trans champThis is the first thing we thought of. How about you?
May 27, 2015 - 1 Min Read- By Denise Graham

Why it pays to be a jerk

may newsletter-3Ok, so it doesn’t always pay to be a jerk. Adam Grant, author of Give and Take: Why Helping Others Drives Our Success, believes that “the most effective people are ‘disagreeable givers’—that is, people willing to use thorny behavior to further the well-being and success of others.” Kind of a combo of the jerk and […]
May 5, 2015 - 3 Min Read- By David Bonner

Wait… That wasn’t supposed to happen!

may newsletter-1Maybe you’ve noticed. Sometimes in the advertising game, people in the marketplace don’t respond the way advertising researchers predict they will. You’re surprised researchers could ever be wrong I’m sure. Here’s a real example. Back at a big agency I once worked for, we tested a commercial in research, and it was officially validated as being highly persuasive. […]

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