Aug 8, 2017 - 1 Min Read- By West Herford

I Am Not A Target Market

For those who read Douglas Copeland’s Generation X, you may recall a chapter titled “I Am Not A Target Market.” While the chapter focused on consumption and consumerism, I had no idea how ironic and prophetic the phrase would become 25 years later. It’s no secret that marketing dollars are chasing either Boomers or Millennials, […]
Jul 11, 2017 - 1 Min Read- By Matt Namey

Drink Up, it’s Slurpee Day.

Who’s thirsty? For frugal foodies across the country, today is a big deal. Today, July 11th, is Free Slurpee Day at 7-Eleven. Convenience store chain 7-Eleven is celebrating its 90th birthday today, 7/11. Participating stores offer a free Slurpee to anyone, no purchase necessary; however, consumers are enticed to share their “freebie” on their social media […]
Jun 16, 2017 - 2 Min Read- By Haley Salmon

Listen Up! What’s Old is New Again

Since the release of “Serial” in 2014, podcasting has experienced a Renaissance in high-quality content.  What once was considered a niche medium now has the potential to enter pop culture like a prestige TV series, blockbuster movie, or #1 best-selling novel. (see “S-Town” as the latest example). Last year, 57 million Americans tuned in to […]
Jun 7, 2017 - 1 Min Read- By West Herford

Great branding includes participation

The NHL debuted in 1917. Fast forward 100 years, and the Deep South is keeping hockey mania alive and well. Yeah, in a city whose average temperature is 60 degrees, hockey is hot. Who’s amp’d up for the Nashville Predators in the Stanley Cup Final? Jared Leto, Nick Saban, Keith Urban, Charles Barkley, Carrie Underwood…and […]
May 2, 2017 - 1 Min Read- By Matt Namey

Winning the Popularity Contest – Wendy’s & Playing the Long Game

What do the two most retweeted posts in the history of Twitter have in common? If you answered forward-thinking brand partnerships, you guessed right. Ellen’s famous selfie was the result of a forward-thinking brand activation by Samsung. Samsung included a sponsored selfie between Ellen and Meryl Streep in their agreement, which morphed into the star-studded […]
Apr 25, 2017 - 1 Min Read- By West Herford

Reapplying technology

Imagine the reduction in paper and staples annually if….. a.) The clothing industry began putting one of these on all new items. And 2.) the dry cleaning industry stopped using these. Just sayin’. See you next Tuesday,
Mar 28, 2017 - 1 Min Read- By West Herford

Crichton’s Law

The landscape is littered with dead brands. Brands that I loved growing up. (I read that Sears may be next on that list.) Sigh. Why exactly do brands die? The easy answer is neglect. Maybe some brand director can’t craft a business case with a compelling ROI. A more reasonable explanation is likely that successful brands […]
Mar 7, 2017 - 1 Min Read- By West Herford

It’s all about the experience

As a kid, my grade school did fundraisers selling Krispy Kreme donuts. Given the nearest Krispy Kreme was an hour away, we sold truckloads of boxes. But, nothing can replace the mystical, trance-like state of watching donuts being made in a store, smelling the sugary scents and putting on those goofy hats. Today, we live […]
Feb 20, 2017 - 1 Min Read- By West Herford

Do your appliances make you happy?

We’ve come a long way since the days when appliances all seemingly made the same noise like a kitchen timer going off. That irritating buzz used to make me scramble. It made me anxious and think to myself, “Hurry! Hurry! Get to it! Turn it off!” I realized the other day that I now love […]
Feb 17, 2017 - 1 Min Read- By Jared Rypkema

Say Something Bold

What do you say when you have a microphone? Because you have one. Today, every person, company and brand builds their own and uses it to speak directly to their audience. And yet, there is so much that says so little. Why? I’m not asking why we’re not making large obnoxious statements or philosophical pontifications […]

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Exterior photo credit Matt Bluejay Searles