Nov 13, 2014 - 2 Min Read- By Justine Jones

Advertising: Art or Science?

Processed with VSCOcam with b5 presetBeing relatively new to the advertising world, I’ve become increasingly aware of how imperative it is to involve myself with people of all personalities, backgrounds and interests in order to develop professionally. By purposefully embracing these differences here at On Ideas, I’ve witnessed how every person comes together to form one entity. Collaborating with and […]
Jul 14, 2014 - 2 Min Read- By On Ideas

The Social Impact of Social Media – Facebook’s Physiological Experiment

social collageHow’s your day going? Is it really going that way or is Facebook just telling you that it’s going that way? Are you now confused and have no idea what I’m talking about? That’s okay; join the crowd of almost 690,000 Facebook users in 2012 who had no idea either. For one week in 2012, […]
Jan 27, 2014 - 3 Min Read- By Cristina Stebbins

The Social Power Hour

social power hourAs a community manager, a social rant gone viral is a very real fear of mine. In my experience, I find that you never really know what’s going to stir up a community. You can assume, you can anticipate and you can prepare, but are you truly ready? There have been times in my past […]
Dec 5, 2013 - 1 Min Read- By Joanne Gage

Big News

1483450_10152065581477859_2140846328_oWe’re thrilled to announce that we were recently named Agency of Record for the Jacksonville Jaguars. West Herford, partner and managing director at On Ideas, says it best: “We are Jaguars fans to the bone, and embrace the opportunity to reconnect the team with the fans and the Jacksonville community in meaningful ways.” Go Jags! http://bit.ly/1gBEbxY
Oct 8, 2013 - 2 Min Read- By Joanne Gage

Happy Anniversary, On Ideas.

birthday-cakeWow!  October 1st, 2013 was a very big day.  The government shut down, the Affordable Health Care Exchanges opened (and the government’s website crashed with the volume), and On Ideas turned 8 years old! We, of course, used the occasion to celebrate, as we should.  But it made me think back to my start at […]
Aug 29, 2013 - 1 Min Read- By Kortney Wesley

Say it with me: Follow Through!

peopleThe phrase of the day is “Follow Through”! I feel like a slacker after reading about two digital technologists who work in advertising out of Nashville, TN. They have dedicated the past 90 days to creating something new, all in the name of doing. The two have come up with the ambitious effort to create […]
Aug 15, 2013 - 2 Min Read- By Joanne Gage

It’s the Brand, Stupid!

I’m not sure what TV station I was tuned into last week but it was one of the several that cover the financial world. It really was just background noise while I was slaving over a laborious, time consuming, yet mindless home project. But it quickly became more than background noise when breaking news came […]
Aug 8, 2013 - 1 Min Read- By West Herford

Creativity for good

If you’ve worked in this industry for even just a day, chances are you’ve had an idea shot down. (In my case, make that thousands….). A friend recently joked, “Isn’t it the clients’ job to squash out our ideas?” Maybe. But it’s our job to not be deterred. Especially if we believe in something. For instance, I recently […]
Aug 2, 2013 - 2 Min Read- By Lance Korsun

#DigitalFriday

Woot! It’s #DigitalFriday and we’re feeling really jazzed. Guess that’s because either the weekend is here, or we have really good “stuff” to share for today’s post. Quick story, I’m sitting at the dinner table with my wife enjoying an after dinner cocktail. I notice that she and I both were on empty. I also […]
Aug 1, 2013 - 2 Min Read- By Cristina Stebbins

What Is Facebook EdgeRank and Why It Matters

Have you noticed lately that your Facebook posts aren’t reaching the audience that they used to? You’re using all of the same tactics as you always have – pictures with posts, links to website, and conversations that focus on the end user instead of the brand. But still, your post reaches only a small fraction […]

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