Nov 23, 2016 - 1 Min Read- By West Herford

Zzzzzzzzz

  This Thursday afternoon, I bet half of you will be dozing off after gorging yourselves on a sumptuous Thanksgiving meal. And I bet you’ve heard that it’s the tryptophan in turkey that puts you to sleep, right? Apparently, that’s an urban legend. Turkey contains no more of the amino acid tryptophan than other kinds […]
Nov 15, 2016 - 1 Min Read- By West Herford

Donald Stern?

  For the last three months, all we’ve heard is that the NFL’s popularity is waning, lowest tv audiences in years, yadda yadda. To borrow multiple sportscaster catch phrases…. Not so fast, my friends. The NFL is back and better than ever. At least, according to the NYTimes this morning. Why the sudden turnaround? I […]
Nov 3, 2016 - 1 Min Read- By Arielle Blanchard

Art Direction & Candy

It’s driven by packaging. Unfortunately, after a long night of TorT, the packaging often is disheveled, so you just have to do your best. After that it’s making sure that you have the right numbers. Fortunately, extras can be eaten and everything is right with the world. Then it’s just classic design. Color, form, functionality […]
Nov 1, 2016 - 2 Min Read- By West Herford

Solar is sexy

Twenty years ago, business school professor Stuart Hart wrote a ground-breaking article in Harvard Business Review about the implications of the environment on business strategy. *One of the big takeaways from a class I took from Stu is that consumers and corporations alike have to be financially motivated to become actively eco-conscious. Sure, we all […]
Sep 28, 2016 - 1 Min Read- By Haley Salmon

Three Little Words

psistersThe human brain is a funny thing. It’s surprising that something that can comprehend E=mc2, the vastness of our universe, and other complicated subject matter can fall for the easiest tricks. For instance: saying one simple phrase can turn your anxiety into excitement. Scientists discovered that anxiety and excitement produce the same arousal state in the brain. […]
Sep 20, 2016 - 1 Min Read- By West Herford

Pumpkin Carols

d5bbe044ab3e717d9b49e0da0d35d561Last night during Monday Night Football, I saw an ad for a great new product. Among its many benefits, it’s: hassle-free has 98 special effects and 12 color combinations is easy to install and safe to use projects up to 50 feet is energy efficient, weather resistant and perfect for any celebration What a wonderful […]
Aug 30, 2016 - 1 Min Read- By West Herford

Deals o’ the Month

jos-a-bankJos. A. Bank used to offer the most absurd deals. It got to the point that even SNL spoofed them a few years back. Then Men’s Warehouse acquired them and tried to take Jos. A. Bank upmarket. #fail. After giving away the bank for decades, who was going to pay full price? I have good […]
Aug 24, 2016 - 1 Min Read- By admin

The Importance of Movement

Aristotle, Freud, Jobs and Zuckerberg—all fans of walking meetings. And as more research is conducted on the dangers of sitting at a desk all day (likely paid for by standing desk companies, I bet), it’s the perfect time to remind ourselves to step out of our work space and the confines of our office. We […]
Aug 16, 2016 - 1 Min Read- By David Bonner

Scratching the surface of your neo-cortex

The holy grail of neuromarketing seems to remain the stuff of modern alchemy. Studies have yet to identify clear predictive models that CMOs would be willing to stake their brand’s marketing budgets against. That said, there continues to be increasing alignment between more figurative models such as Simon Sinek’s “Start with Why” golden circle, to […]
Aug 9, 2016 - 1 Min Read- By Sara Shapiro

Endorphins > Caffeine

It’s amazing to me how quickly Starbucks habits have been replaced by workout habits – literally. Did you know that CrossFit locations will exceed Starbucks locations by the end of next year? A few months back, I read an article in the Wall St. Journal that characterizes what a lot of fitness concepts are facing […]

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