Jun 27, 2018 - 1 Min Read- By West Herford

Introducing Kentucky’s Newest Bourbon Whiskey

  Just days after becoming the 11th Heritage member of the Kentucky Bourbon Trail, we helped the O.Z. Tyler Distillery introduce its new O.Z. Tyler Kentucky Bourbon Whiskey to Louisville at a delicious farm-to-table dinner that was part of the popular Kentucky Bourbon Affair.  Working with renowned Chef Patrick Roney who created a sumptuous meal […]
Jun 22, 2018 - 1 Min Read- By Sandy Chick

[PODCAST] Channel Surfing with IGTV

It’s here. Instagram officially unveiled their newest product, IGTV. Our host, Jared Rypkema, brings two of our Digital Media team members into the booth, asks them to open the new app, and lets the conversation go from there. This is the inaugural episode in our First Impressions series. First Impressions are episodes dedicated to initial […]
Jun 21, 2018 - 1 Min Read- By Matt Namey

Agency POV: Instagram Gives Us a New Channel

The Situation: On 6/20, Instagram announced a new update to the social network, IGTV. This feature will allow brands and individual content creators alike the chance to create and upload long form video content between :15-10 minutes long. The result is a branded “channel” that is displayed on the Instagram Profile the same as a […]
Jun 19, 2018 - 1 Min Read- By Jared Rypkema

[PODCAST] How TV is changing and what advertisers are doing about it

Today’s consumers are migrating from their cable subscriptions to devices like Apple TV, Roku and Chromecast. On Ideas Creative Director, David Bonner, and Media Director, Jeff Kalish get in the studio to discuss the opportunities advertisers have for engaging with individuals as they become more selective about how they consume their news and entertainment.
Apr 11, 2018 - 1 Min Read- By Jared Rypkema

[PODCAST] Time to part with Facebook?

Facebook’s CEO is testifying before congress about how the social network collects data and what it does with it. We asked our Social Media Strategist, Matt Namey and Account Director, Chris Heydt to give us a short summary of WHAT happened, WHY it matters and WHAT you should do about it. 
Nov 2, 2017 - 1 Min Read- By West Herford

Crossfire: Lessons Learned From Ikea’s Acquisition Of Gig Economy Startup TaskRabbit

Forbes posted a very thoughtful article about lessons learned from Ikea’s recent purchase of TaskRabbit. While I agree with many of their observations, I’d like to add a little color commentary.   Lesson 1 – Adding Value To Customer’s Lives Through Hands-On Help And Education Forbes: When you sell someone a product, it is better […]
Oct 3, 2017 - 1 Min Read- By West Herford

Music Man

Commercials used to depend on jingles to get in your head. “My bologna has a first name. It’s O-S-C-A-R….” “Ho, ho, ho….Green Giant.” Then sometime in the 1990’s, brands realized that tapping into popular songs could sell products better than jingles. VW and “Da Da Da.” Target and The Kinks. Hummer and The Who. In […]
Sep 29, 2017 - 1 Min Read- By Matt Namey

Window Shopping

As an advertising professional, I’m always looking for ads that stop me in my tracks. Coffee breaks, commutes, chores, and conference calls are all punctuated with regular trips through social media to find innovative and exciting new advertising concepts lurking in my newsfeed. Imagine my surprise when, during a brief glance away from my iPhone, […]
Sep 21, 2017 - 2 Min Read- By Patricia Courtois

LOVE – that’s what creates brand loyalty.

What does it take to build a brand people will love? On my recent, much-dreaded car shopping excursion, I made the usual rounds to dealerships, both U.S. and imported, looking for the right fit for our downsized, but still active lifestyle. Lots of handshakes, promises, and the usual “what will it take?” That is, until […]
Sep 19, 2017 - 2 Min Read- By Kendra Gemma

Customer Care and Kindness: A Positive Spin on Hurricane Irma

  A natural disaster causes stress and damage, but it can also bring out the best in people. When our home state of Florida was hit by Hurricane Irma, we experienced the best in customer service – from those who were concerned about our well-being and those who were affected. Here are a few stellar […]

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Exterior photo credit Matt Bluejay Searles