Sep 28, 2016 - 1 Min Read- By Haley Salmon

Three Little Words

psistersThe human brain is a funny thing. It’s surprising that something that can comprehend E=mc2, the vastness of our universe, and other complicated subject matter can fall for the easiest tricks. For instance: saying one simple phrase can turn your anxiety into excitement. Scientists discovered that anxiety and excitement produce the same arousal state in the brain. […]
Sep 20, 2016 - 1 Min Read- By West Herford

Pumpkin Carols

d5bbe044ab3e717d9b49e0da0d35d561Last night during Monday Night Football, I saw an ad for a great new product. Among its many benefits, it’s: hassle-free has 98 special effects and 12 color combinations is easy to install and safe to use projects up to 50 feet is energy efficient, weather resistant and perfect for any celebration What a wonderful […]
Aug 30, 2016 - 1 Min Read- By West Herford

Deals o’ the Month

jos-a-bankJos. A. Bank used to offer the most absurd deals. It got to the point that even SNL spoofed them a few years back. Then Men’s Warehouse acquired them and tried to take Jos. A. Bank upmarket. #fail. After giving away the bank for decades, who was going to pay full price? I have good […]
Aug 24, 2016 - 1 Min Read- By admin

The Importance of Movement

Aristotle, Freud, Jobs and Zuckerberg—all fans of walking meetings. And as more research is conducted on the dangers of sitting at a desk all day (likely paid for by standing desk companies, I bet), it’s the perfect time to remind ourselves to step out of our work space and the confines of our office. We […]
Aug 16, 2016 - 1 Min Read- By David Bonner

Scratching the surface of your neo-cortex

The holy grail of neuromarketing seems to remain the stuff of modern alchemy. Studies have yet to identify clear predictive models that CMOs would be willing to stake their brand’s marketing budgets against. That said, there continues to be increasing alignment between more figurative models such as Simon Sinek’s “Start with Why” golden circle, to […]
Aug 9, 2016 - 1 Min Read- By Sara Shapiro

Endorphins > Caffeine

It’s amazing to me how quickly Starbucks habits have been replaced by workout habits – literally. Did you know that CrossFit locations will exceed Starbucks locations by the end of next year? A few months back, I read an article in the Wall St. Journal that characterizes what a lot of fitness concepts are facing […]
Mar 24, 2016 - 1 Min Read- By Sara Shapiro

Video killed the radio star

tv jaxYou’ve seen the staggering stats about online video viewership. 100+ million people in the US spending upwards of an hour each day watching on mobile devices, according to eMarketer. It was this consumer trend that inspired us to enter into an exciting new partnership with and be on the front lines of an entirely […]
Feb 25, 2016 - 1 Min Read- By Sara Shapiro

ON IDEAS Hauls Home ADDYs in Double-Digits

Addy-image-newsletterON IDEAS took home a lion’s share of awards at the local ADDYs Saturday, January 30, 2016. Our agency earned 10 awards including four gold and six silvers, covering five different categories for a range of clients including the Jacksonville Symphony, Winn-Dixie, Read USA and Blue Bridge Productions. “We’re like a heavyweight champion winning with […]
Feb 25, 2016 - 1 Min Read- By Sara Shapiro

Welcome, Welltower!

welltower-newsletterWe’re proud to welcome our latest client, Welltower. Based in Toledo, Ohio, Welltower is a leader in providing consistent, low-cost capital to fund health care infrastructure and real estate; however, its true mission is to transform health care infrastructure to make the world a better place for an aging population. “As 15,000 baby boomers turn […]
Feb 25, 2016 - 1 Min Read- By Sara Shapiro


Screen Shot 2016-02-18 at 9.25.23 AMTargets. Segmentation. Ice. While some parallels can be drawn between marketing and curling, there is one big difference. Ice. On Monday February 8, the team adventured over to the Veteran’s Memorial Arena to see the National Curling Championship and get a little ice time of our own. Curling is a sport where players slide stones […]

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Exterior photo credit Matt Bluejay Searles