Nov 2, 2017 - 1 Min Read- By West Herford

Crossfire: Lessons Learned From Ikea’s Acquisition Of Gig Economy Startup TaskRabbit

Forbes posted a very thoughtful article about lessons learned from Ikea’s recent purchase of TaskRabbit. While I agree with many of their observations, I’d like to add a little color commentary.   Lesson 1 – Adding Value To Customer’s Lives Through Hands-On Help And Education Forbes: When you sell someone a product, it is better […]
Oct 3, 2017 - 1 Min Read- By West Herford

Music Man

Commercials used to depend on jingles to get in your head. “My bologna has a first name. It’s O-S-C-A-R….” “Ho, ho, ho….Green Giant.” Then sometime in the 1990’s, brands realized that tapping into popular songs could sell products better than jingles. VW and “Da Da Da.” Target and The Kinks. Hummer and The Who. In […]
Sep 29, 2017 - 1 Min Read- By Matt Namey

Window Shopping

As an advertising professional, I’m always looking for ads that stop me in my tracks. Coffee breaks, commutes, chores, and conference calls are all punctuated with regular trips through social media to find innovative and exciting new advertising concepts lurking in my newsfeed. Imagine my surprise when, during a brief glance away from my iPhone, […]
Sep 21, 2017 - 2 Min Read- By Patricia Courtois

LOVE – that’s what creates brand loyalty.

What does it take to build a brand people will love? On my recent, much-dreaded car shopping excursion, I made the usual rounds to dealerships, both U.S. and imported, looking for the right fit for our downsized, but still active lifestyle. Lots of handshakes, promises, and the usual “what will it take?” That is, until […]
Sep 19, 2017 - 2 Min Read- By Kendra Gemma

Customer Care and Kindness: A Positive Spin on Hurricane Irma

  A natural disaster causes stress and damage, but it can also bring out the best in people. When our home state of Florida was hit by Hurricane Irma, we experienced the best in customer service – from those who were concerned about our well-being and those who were affected. Here are a few stellar […]
Aug 8, 2017 - 1 Min Read- By West Herford

I Am Not A Target Market

For those who read Douglas Copeland’s Generation X, you may recall a chapter titled “I Am Not A Target Market.” While the chapter focused on consumption and consumerism, I had no idea how ironic and prophetic the phrase would become 25 years later. It’s no secret that marketing dollars are chasing either Boomers or Millennials, […]
Jul 11, 2017 - 1 Min Read- By Matt Namey

Drink Up, it’s Slurpee Day.

Who’s thirsty? For frugal foodies across the country, today is a big deal. Today, July 11th, is Free Slurpee Day at 7-Eleven. Convenience store chain 7-Eleven is celebrating its 90th birthday today, 7/11. Participating stores offer a free Slurpee to anyone, no purchase necessary; however, consumers are enticed to share their “freebie” on their social media […]
Jun 16, 2017 - 2 Min Read- By Haley Salmon

Listen Up! What’s Old is New Again

Since the release of “Serial” in 2014, podcasting has experienced a Renaissance in high-quality content.  What once was considered a niche medium now has the potential to enter pop culture like a prestige TV series, blockbuster movie, or #1 best-selling novel. (see “S-Town” as the latest example). Last year, 57 million Americans tuned in to […]
Jun 7, 2017 - 1 Min Read- By West Herford

Great branding includes participation

The NHL debuted in 1917. Fast forward 100 years, and the Deep South is keeping hockey mania alive and well. Yeah, in a city whose average temperature is 60 degrees, hockey is hot. Who’s amp’d up for the Nashville Predators in the Stanley Cup Final? Jared Leto, Nick Saban, Keith Urban, Charles Barkley, Carrie Underwood…and […]
May 2, 2017 - 1 Min Read- By Matt Namey

Winning the Popularity Contest – Wendy’s & Playing the Long Game

What do the two most retweeted posts in the history of Twitter have in common? If you answered forward-thinking brand partnerships, you guessed right. Ellen’s famous selfie was the result of a forward-thinking brand activation by Samsung. Samsung included a sponsored selfie between Ellen and Meryl Streep in their agreement, which morphed into the star-studded […]

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Exterior photo credit Matt Bluejay Searles