Jul 1, 2015 - 2 Min Read- By David Bonner

A Unified Theory of Persuasion

Why a fresh understanding of persuasion matters. We’re all neck-deep in modern marketing. Even the barbershop and dog sitter have eCommerce sites and Instagram accounts. The issue is no longer about jumping in. It’s understanding our roles in this world where every possible thing and person is both a brand and a possible customer. And […]
Jun 1, 2015 - 1 Min Read- By David Bonner

Caitlyn Jenner – Transgender Champion

call me caitlyn_trans champThis is the first thing we thought of. How about you?
May 27, 2015 - 1 Min Read- By Denise Graham

Why it pays to be a jerk

may newsletter-3Ok, so it doesn’t always pay to be a jerk. Adam Grant, author of Give and Take: Why Helping Others Drives Our Success, believes that “the most effective people are ‘disagreeable givers’—that is, people willing to use thorny behavior to further the well-being and success of others.” Kind of a combo of the jerk and […]
May 5, 2015 - 3 Min Read- By David Bonner

Wait… That wasn’t supposed to happen!

may newsletter-1Maybe you’ve noticed. Sometimes in the advertising game, people in the marketplace don’t respond the way advertising researchers predict they will. You’re surprised researchers could ever be wrong I’m sure. Here’s a real example. Back at a big agency I once worked for, we tested a commercial in research, and it was officially validated as being highly persuasive. […]
Apr 25, 2015 - 1 Min Read- By West Herford

Is it heresy for J.Crew to sell non-J.Crew products?

Brand curation is hip for mass retailers. A few years ago, I was fascinated to see Red Wing boots, Timex watches and Vans shoes prominently featured in the J.Crew catalog, of all places. J.Crew even went so far recently to “leak” previously unseen, limited-edition New Balance 998 suede kicks on their website. Similarly, Anthropologie now proudly […]
Apr 15, 2015 - 1 Min Read- By West Herford

Surfer Kelly Slater Wades Into Fashion

shutterstock_87139027We’re always touting the importance of “brand ambassadors” who live, breathe and advocate for a specific brand. We take this to heart and challenge ourselves to become “brand ambassadors” for our own clients. It’s so important for everyone on a team, from the top-down, to live the vision. With the launch of surfer Kelly Slater’s […]
Apr 8, 2015 - 1 Min Read- By West Herford

Want Don Draper’s Office From Mad Men?

frankMany would consider one of our founders, Frank, to be among the last of the true Mad Men. He loves glazed ceramic lamps, geometrically patterned wallpaper and the occasional afternoon nap on a mid-century modern sofa – all essential accoutrements for the perfect Don Draper-inspired office. Read more in this Bloomberg Businessweek article.
Feb 3, 2015 - 1 Min Read- By admin

I Think I Know How CMOs Feel

fitbitA week doesn’t go by without an article about how CMOs are grappling with big data, specifically interpreting all that data. This recent Adweek article reiterates that today’s CMO “has to have a handle on everything that touches the marketing cycle.” And with every week that goes by, another person lets his New Year’s resolutions fall by […]
Jan 23, 2015 - 1 Min Read- By admin

Winn-Dixie New Orleans Saints Campaign Featured in Today’s Grocer

44No one understands Saints fans quite like Winn-Dixie. When it comes to New Orleans culture, food and football are not to be taken lightly. In 1956, Winn-Dixie became a part of the rich culinary culture and joined as proud supporters of the New Orleans Saints with their first kick off in 1967. The 2014 Saints […]
Jan 19, 2015 - 1 Min Read- By admin

Advertising How-To’s: Take it Outside

OOH-011915-5We do a lot of outdoor here at On Ideas. Here are some insights on how we get it done. 1. Drive Get in the car. Roll down the windows. Turn up the radio. The road is your media. The asshole driving too slow in front of you is your audience. So is the maniac […]

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