Not too long ago, all you needed to boost your brand was to understand the intersection between what's true and what matters. Figuring out which truths about your brand were most relevant to your customers usually resulted in some pretty spectacular marketing campaigns.
And then came social media.
Today, the intersection your brand needs to live in is much more complex. It is the confluence of What's True, What Matters and What Influences. Whether it's social media communities, online reviews, word of mouth reputation or the actual sales experience—lots of external forces are at play.
At On Ideas, we quickly synthesize and analyze all of these factors to help your brand confidently determine The One Thing that's going to move your sales needle.
In this "anything is possible" society bursting with emergent media, it's impractical to say what anyone is capable of. But through the years, our team has built an impressive arsenal of expertise that we've used to build our clients' brands. On Ideas can engage your audiences through a wide variety of channels, disciplines and methodologies that continue to evolve.
Here are just a few:
Brand Identity
Brand Strategy,
Planning, & Research
Advertising
Public & Community Relations
Digital Creative
Social Media Creative
Mobile Websites & Applications
Media Planning & Buying
Integrated Production
Direct Response
Merchandising &
Product Innovation
Community
Management
On Ideas is able to quickly and accurately profile customer audiences and segment by data-driven insights about their behaviors and interests. It's the proprietary process that helps us pinpoint the What Matters to your consumers. We do this with the assistance of three partners who are innovators in their fields:
Acxiom collects, analyzes, and segments customer information to provide exceptional insights into the way your customers live.
eSite is a predictive marketing firm that helps us answer even the most difficult questions of "who, where and why?"
TargetCast, 2010 Media Agency of the Year, provides competitive intelligence, syndicated research, and broadcast buying capabilities that make every dollar work harder.
Click on of a few of our more interesting folks to learn about what makes them tick. Feel free to cyberstalk them if someone catches your fancy.
Administrative Coordinator
Recently relocated to Jacksonville after a move to Oxnard, CA 10 years ago, Erica is officially “bicoastal.” She’s very happy to be back home in Jacksonville but can’t wait to visit California to see her parents and her shih tzu, Merlot and to chow down on some authentic Mexican food.
Director of Media & Market Research
Larry is hoping his title doesn’t count against the word limit on this bio. Damn.
1) Insights, Target Segmentation, Marketing Integration, Media, Strategy, Digital, Engagement
2) Wife, Toddler, Texas, BBQ, NCAA Sports, Reading, Bad Golf, Learning Suburbia
Assistant Account Executive
Juan is originally from Colombia, South America. He has lived in five different cities in the past six years, is slightly obsessed with barbecue sauce and Nutella (not together) and loves pushing boundaries with new ideas.
VP, Practice Director for Retail & Consumer Accounts
Before joining us in 2005, Katie spent seven years at corporate Neiman Marcus honing her retail marketing (and shopping) skills. She received her B.A. in communications from Southern Methodist University in Dallas, but will never forget her roots…born and bred a true Cheesehead. Go Packers!
Front-End Designer & Developer
Alex has a passion for all things tech and ever since he found the Internet at age 10, he’s been hard pressed to leave it alone for more than a few hours. Nowadays Alex spends his time making web sites and finding spiffy new apps or scripts that make the web more fun.
During his downtime, Alex is usually getting into video games shenanigans or reading a good book.
Chief Innovations Officer
Judi’s path to advertising is textured. Rocket scientist, urologic surgeon, co-founder of a health promotions non-profit, screenwriter, book publisher, trust analyst, former Navy Commander – she’s a natural fit for our rapidly changing industry. Her balcony perspective and associative thinking “super powers” are her secret for creating winning strategies.
Project Manager
Dunia hails from Alabama, took a wrong turn on the way to college and ended up graduating from University of Florida with a degree in marketing. When she’s not at work, she’s at work as member of the Northeast Florida Association of Realtors. Fun times for Dunia include SEC football (Roll Tide!), discovering the best BBQ joints off the beaten path and spending time with her ferocious killer puppy, Remington (Remi), the tiny Teacup Yorkie.
Managing Director
A Tar Heel born and bred, West’s career has taken him far and wide. Borrowing a page from Gertrude Stein, he adopted Paris as his hometown.
Deep sea fishing, tennis and snow skiing take up a lot of his spare time. If he were president for a day, he’d sign an executive order to mandate a daily siesta.
Assistant Account Executive
Allison, a born and raised Indiana Hoosier, is a history nerd, self-proclaimed foodie and wanna-be hipster. She enjoys a good glass of wine or a well-crafted beer, watching all the bad reality shows on Bravo and cheering on the IU basketball team.
Studio Manager
Ivan Do (pronounced ‘doe’) has always had trouble with people inventing different combinations for his name. “Ivan the Terrible”, “Ivan Hoe” and “John Doe” to name just a few. When Ivan isn’t laughing awkwardly at the latest “Ivan the Terrible” joke, he is On Ideas’ studio manager. He has a passion for design, photography, print making, music, tennis, chess and movies.
He doesn’t understand why people like beans and thinks bananas are a complete waste of time.
Social Media Strategist
A jack of all trades, Nick started his own music production company in college and has helped everyone from local pubs, primetime TV shows and even platinum recording artists with creative social media strategy. When he’s not on Twitter, you’ll find him in the studio writing music, jamming on trumpet, or watching the Syracuse Orange play.
Assistant Account Executive
Avid traveler, free market economist, dog lover, wedding enthusiast, actress, southern belle, youngest of four in a tight-knit family: it’s no wonder Clancy finds it hard to subscribe to any one way of doing things with so many interesting things to do/see/think out there!
Account Executive
Adrienne is an account executive and works within On Ideas’ public relations and social media department. A former Northerner, when she’s not at work, Adrienne is likely at the beach with her fiance, Jason, running, browsing on Pinterest or enjoying a bottle of wine with friends.
Senior Integrated Project Manager
Karyn comes to On Ideas from Kansas. Although there’s no place like home, she has enjoyed becoming a Floridian. She loves her Kansas State Wildcats and of course Gates & Jackstack BBQ shipped from Kansas City. Karyn enjoys working in creative environments where innovation meets creative project management solutions.
Associate Creative Director
Adam is a full time ad jockey. Every funny insight or emotional connection he experiences directly fuels his advertising ideas. This is great for On Ideas and its clients. A little less so for his girlfriend who has to listen to rants on how paper towels influence their relationship.
Senior Art Director
After my parents, both traveling Bible salespeople left me at the convent, it just so happened that the main nun was kind of into typography and secretly smuggled issues of CA and Luerzer’s Archive into the cloister. It was then that I knew my destiny: transforming any brand into a total bad ass, and of course, smuggling stuff in and out of cloisters.
Accounting Manager
Chris is a big animal lover. Especially cats. Not just the domestic variety, but BIG cats – as in Jaguars. Chris and her husband, Jeff, are season ticket holders so be sure to look for them on game days. They’ll be wearing black and teal! Go Jags!
Chief Executive Officer
An advertising child prodigy, Tom has been running, managing and owning advertising agencies since 1979. He loves mentoring talented people. Today, Tom is the lead brand ambassador and Spiritual Guru for On Ideas.
VP, Practice Director for – B2B, PR and Social Media
When she’s not scrolling through cute kitten postings on Pinterest, Denise (a committed ‘cat person’) is seeking out meaningful ways to help On Ideas’ clients communicate their messages. Denise spends her time away from work traveling (especially to her second home in Ireland), making fun of her husband’s accent and relaxing with a good book.
Frank Costantini
Partner, Executive CD
It’s a little known fact that the phrase “they broke the mold when they made him” was originally coined in reference to Frank. Since then, he’s made a career of creating ad campaigns (Kodak, Burger King, Advil, among others) that you could recite in your sleep. Frank is an avid downhill skier, a dog lover and never accepts the first hotel room offered to him.
Chief Financial Officer
A Midwesterner who has comfortably settled in to the Florida life, Deonna has judiciously managed the financial aspects of the agency for over six years. When she is not budgeting, forecasting or analyzing, you will find her with her husband and kids at taekwondo tournaments photographing awesome “head shots”…not the smiling pretty face kind, but the kicking of the head kind.
Technology Manager
Matt leverages an IT Consulting background built on a strong skill set of SMB-to-enterprise class technology support, administration and consulting service to manage On Ideas’ emergent technology needs. Insert nonsensical quirky quip here related to karma fishing and LOLs.
In short, father, worker, hacker, lover, joker, fixer, gamer, geek.
Human Resources Manager
Kathy relocated to Florida from Kansas five years ago for the warmer weather. No, she does not know when the next tornado is coming through. Yes, she does look and act a little like Dorothy, but most importantly, she does have a close friendship with the wizard! When she is not following her Kansas Jayhawks, you will find her learning new things, traveling or off on a new adventure.
Media Planner
Aside from her passion for planning, negotiating and digital media optimization, Alexis enjoys traveling, testing new restaurants and finding homes for rescue dogs. Most importantly, Alexis loves to spend all her free time with her husband, Sander and Wheaten Terrier, Molly.
Senior Vice President of Marketing
Joanne has literally spent her life in the grocery business – starting at birth, since her family operated a grocery store. Once you get to know her, you’ll realize how much being a first generation Italian has influenced her life.
Director of Broadcast Production Services
Vern is currently visiting Earth from the Planet Tralfamadore where he will be returning soon to produce a documentary about his cousin, Billy Pilgram.
Digital Project
Manager Guru
Allison is adept at a lot of things. She is truly a jack of all trades able to speak the 0′s and 1′s of digital as well as the X’s and O’s of project management. She’s a lover of pups – young and old – and enjoys spending time with her husband and the pooches on those rare weekends off.
Senior Copywriter
A Delaware native who has lived in NYC, Detroit and Charlotte, Erin now has her feet firmly planted in the Florida sand. An ardent believer in the power of advertising, Erin DOES NOT fast forward through the commercials. In her free time, she is a mom, wife, runner, stand-up paddle boarder, traveler and amateur travel agent.
Print Production Manager
Cheryl is a self-proclaimed printing geek, although she’s not sure how it happened. She loves color – ALL COLOR – which is pretty evident some days by the clothes she wears.
The sun rises and sets with her family, including her grandson and two miniature Dachshunds.
