Not too long ago, all you needed to boost your brand was to understand the intersection between what's true and what matters. Figuring out which truths about your brand were most relevant to your customers usually resulted in some pretty spectacular marketing campaigns.
And then came social media.
Today, the intersection your brand needs to live in is much more complex. It is the confluence of What's True, What Matters and What Influences. Whether it's social media communities, online reviews, word of mouth reputation or the actual sales experience—lots of external forces are at play.
At On Ideas, we quickly synthesize and analyze all of these factors to help your brand confidently determine The One Thing that's going to move your sales needle.
In this "anything is possible" society bursting with emergent media, it's impractical to say what anyone is capable of. But through the years, our team has built an impressive arsenal of expertise that we've used to build our clients' brands. On Ideas can engage your audiences through a wide variety of channels, disciplines and methodologies that continue to evolve.
Here are just a few:
Planning, & Research
Public & Community Relations
Social Media Creative
Mobile Websites & Applications
Media Planning & Buying
On Ideas is able to quickly and accurately profile customer audiences and segment by data-driven insights about their behaviors and interests. It's the proprietary process that helps us pinpoint the What Matters to your consumers. We do this with the assistance of three partners who are innovators in their fields:
Acxiom collects, analyzes, and segments customer information to provide exceptional insights into your customers.
eSite is a predictive marketing firm that helps us answer even the most difficult questions of "who, where and why?"
TargetCast, 2010 Media Agency of the Year, provides competitive intelligence, syndicated research, and broadcast buying capabilities that make every dollar work harder.
Click on of a few of our more interesting folks to learn about what makes them tick. Feel free to cyberstalk them if someone catches your fancy.
Recently relocated to Jacksonville after a move to Oxnard, CA 10 years ago, Erica is officially “bicoastal.” She’s very happy to be back home in Jacksonville but can’t wait to visit California to see her parents and her shih tzu, Merlot and to chow down on some authentic Mexican food.
Director of Media & Market Research
Larry is hoping his title doesn’t count against the word limit on this bio. Damn.
1) Insights, Target Segmentation, Marketing Integration, Media, Strategy, Digital, Engagement
2) Wife, Toddler, Texas, BBQ, NCAA Sports, Reading, Bad Golf, Learning Suburbia
Front-End Designer & Developer
Kristen has been passionate about digital media ever since designing and coding her first website at the age of twelve; “web fanatic” is her middle name. These days, she is enthusiastically pursing the latest and greatest programming languages, recipes, and obscure documentaries to watch on Netflix.
VP, Practice Director for Retail & Consumer Accounts
Before joining us in 2005, Katie spent seven years at corporate Neiman Marcus honing her retail marketing (and shopping) skills. She received her B.A. in communications from Southern Methodist University in Dallas, but will never forget her roots…born and bred a true Cheesehead. Go Packers!
Front-End Designer & Developer
Alex has a passion for all things tech and ever since he found the Internet at age 10, he’s been hard pressed to leave it alone for more than a few hours. Nowadays Alex spends his time making web sites and finding spiffy new apps or scripts that make the web more fun.
During his downtime, Alex is usually getting into video games shenanigans or reading a good book.
Hailing from Normal, Ill., Justine has a diverse background in PR and marketing, including work in professional sports, event planning, and the auto industry. After graduating from Bradley University in Peoria, Ill., Justine moved to Florida to pursue her dream of not ever scraping solid ice off her car again. When she’s not working with clients, Justine is a musician, rookie golfer, and road trip enthusiast.
A digital media guru, DJ, t-shirt designer, b-ball player, husband of #hotwifejen and certified beach kid living the dream that most only talk about. All the while, trying to raise money to find a cure for cancer. #boomersooner
A Tar Heel born and bred, West’s career has taken him far and wide. Borrowing a page from Gertrude Stein, he adopted Paris as his hometown.
Deep sea fishing, tennis and snow skiing take up a lot of his spare time. If he were president for a day, he’d sign an executive order to mandate a daily siesta.
Ivan Do (pronounced ‘doe’) has always had trouble with people inventing different combinations for his name. “Ivan the Terrible”, “Ivan Hoe” and “John Doe” to name just a few. When Ivan isn’t laughing awkwardly at the latest “Ivan the Terrible” joke, he is On Ideas’ studio manager. He has a passion for design, photography, print making, music, tennis, chess and movies.
He doesn’t understand why people like beans and thinks bananas are a complete waste of time.
Avid traveler, free market economist, dog lover, wedding enthusiast, actress, southern belle, youngest of four in a tight-knit family: it’s no wonder Clancy finds it hard to subscribe to any one way of doing things with so many interesting things to do/see/think out there!
A native New Englander, Kelly appears to be on a continuing southward trajectory. A useless knowledge junkie turned trivia buff, Kelly does all of her thinking in movie and song quotes.
Digital Content Writer
Ashlie is a Floridian by birth and an art historian by training. In the world of advertising, she uses her research and writing skills to help brands grow their online communities. She prefers tea to coffee, lives with two giant cats, and fosters a mild obsession with office supplies. Sometimes she takes photos with a Canon 50D, but the iPhone and Instagram are conspiring to ruin what was once a respectable pastime.
Senior Art Director
After my parents, both traveling Bible salespeople left me at the convent, it just so happened that the main nun was kind of into typography and secretly smuggled issues of CA and Luerzer’s Archive into the cloister. It was then that I knew my destiny: transforming any brand into a total bad ass, and of course, smuggling stuff in and out of cloisters.
PR Account Executive
A need for being in the know is what drove Kortney to media and public relations. Loving pop culture and good conversation made it a natural fit. Kortney enjoys playing in front of the camera from time to time, hosting wedding and City of Jacksonville news shows. She also loves competition, from Jeopardy! to the clay courts, she’s always up for a challenge.
Chris is a big animal lover. Especially cats. Not just the domestic variety, but BIG cats – as in Jaguars. Chris and her husband, Jeff, are season ticket holders so be sure to look for them on game days. They’ll be wearing black and teal! Go Jags!
An integrated art director who hails from the corn fields of Ohio and claims it’s “Pop” not “Soda”. Marc was born and raised in the midwest but has lived in Tampa and Atlanta. While in Atlanta Marc worked at a music label and is still currently launching a travel start up called The Trip Tribe. When he is not working on new ideas Marc will be surfing, golfing or fishing.
He also carries a Monopoly “get out of jail free card” in his wallet, just in case.
Born and raised in Jacksonville, this FL girl loves the sand and sunshine. In her spare time, Ashley enjoys traveling, great food and spending time with family and friends, especially with her husband Justin and their adorable French Bulldog, Buster. A dancer at heart, you will find her twirling around the office as the agency’s PM fairy. She may only be 5″5, but she’s the backbone of the agency, making sure projects deliver on time.
Chief Executive Officer
An advertising child prodigy, Tom has been running, managing and owning advertising agencies since 1979. He loves mentoring talented people. Today, Tom is the lead brand ambassador and Spiritual Guru for On Ideas.
VP, Practice Director – B2B, PR and Social Media
When she’s not scrolling through cute kitten postings on Pinterest, Denise (a committed ‘cat person’) is seeking out meaningful ways to help On Ideas’ clients communicate their messages. Denise spends her time away from work traveling (especially to her second home in Ireland), making fun of her husband’s accent and relaxing with a good book.
Partner, Executive CD
It’s a little known fact that the phrase “they broke the mold when they made him” was originally coined in reference to Frank. Since then, he’s made a career of creating ad campaigns (Kodak, Burger King, Advil, among others) that you could recite in your sleep. Frank is an avid downhill skier, a dog lover and never accepts the first hotel room offered to him.
Born and raised in the 904, Caroline traveled to North Carolina for college (GO ELON). There, she developed skills in business and communications while simultaneously honing in on her love of down-home Southern fare. Caroline’s been immersed in the crazy world of advertising since graduating in 2007. Her passion for the subject is almost as strong as her undying love for wine, cheese, and her rescue mutt, Ellie.
Chief Financial Officer
A Midwesterner who has comfortably settled in to the Florida life, Deonna has judiciously managed the financial aspects of the agency for over six years. When she is not budgeting, forecasting or analyzing, you will find her with her husband and kids at taekwondo tournaments photographing awesome “head shots”…not the smiling pretty face kind, but the kicking of the head kind.
New Business Coordinator
A Carolina girl by birth, but a Florida beach babe at heart, Jan can’t get enough of the coastline. She loves everything beachy and nautical, especially her sailor husband. Jan studied business and marketing at the College of Charleston and when she’s not busy working her tail off, Jan can most likely be found at the gym or beach.
Junior Art Director
After a past life of complete debauchery and bicycle stunts, Ashley is taking a respite this century to recuperate and focus on discovering the exact science of turning one’s self into a ninja turtle. She may have discovered a breakthrough, if not for an unfortunate miscalculation. Thankfully, her skin is no longer green – but she managed to retain her knowledge of the nunchaku.
Matt leverages an IT Consulting background built on a strong skill set of SMB-to-enterprise class technology support, administration and consulting service to manage On Ideas’ emergent technology needs. Insert nonsensical quirky quip here related to karma fishing and LOLs.
In short, father, worker, hacker, lover, joker, fixer, gamer, geek.
Cristina is a social media community manager and has lived in Jacksonville for ten years. She has a passion for consumer insights by finding the heart of a brand in the consumer. When she’s not in the office, you can find her at the beach with her boyfriend and two dogs.
Senior Vice President of Marketing
Joanne has literally spent her life in the grocery business – starting at birth, since her family operated a grocery store. Once you get to know her, you’ll realize how much being a first generation Italian has influenced her life.
Associate Creative Director
A Delaware native who has lived in NYC, Detroit and Charlotte, Erin now has her feet firmly planted in the Florida sand. An ardent believer in the power of advertising, Erin DOES NOT fast forward through the commercials. In her free time, she is a mom, wife, runner, stand-up paddle boarder, traveler and amateur travel agent.
Director of Broadcast Production Services
Vern is currently visiting Earth from the Planet Tralfamadore where he will be returning soon to produce a documentary about his cousin, Billy Pilgram.
Social Media Strategist
Nadia is a recovering lawyer turned social media marketing junkie. She is the co-founder of two social media conferences and a lifestyle and parenting blogger over at JusticeJonesie.com where she shares recipes, traveling tips, and musings from her journey through motherhood. When she is not plugged into social media, you can find Nadia spending quality time with her husband and their three children.
Print Production Manager
Cheryl is a self-proclaimed printing geek, although she’s not sure how it happened. She loves color – ALL COLOR – which is pretty evident some days by the clothes she wears.
The sun rises and sets with her family, including her grandson and two miniature Dachshunds.
Nicole is our new Office Manager and is new to Jacksonville as well. Born a military brat, she has lived all over, but claims Virginia as “home”. She shares a passion for food and travel with her fiance Howard. Both are always seeking out new hot spots for a great dish. She has been properly introduced to SEC football and is now a devoted Gator fan, but is staying true to the Patriots for NFL. Go Pats!
Aside from her passion for planning, negotiating and digital media optimization, Alexis enjoys traveling, testing new restaurants and finding homes for rescue dogs. Most importantly, Alexis loves to spend all her free time with her husband, Sander and Wheaten Terrier, Molly.
Senior Account Executive
A self-proclaimed grammar nerd, Katie has her masters in literature and worked in publishing before advertising. She was born in Birmingham, Alabama, and has lived in Virginia, Greece, Montana, and Chicago. She loves yoga, food, and traveling–and is glad to trade Midwestern winters for the warmer Jacksonville climate.