Click on of a few of our more interesting folks to learn about what makes them tick. Feel free to cyberstalk them if someone catches your fancy.
Recently relocated to Jacksonville after a move to Oxnard, CA 10 years ago, Erica is officially “bicoastal.” She’s very happy to be back home in Jacksonville but can’t wait to visit California to see her parents and her shih tzu, Merlot and to chow down on some authentic Mexican food.
Director of Media & Market Research
Larry is hoping his title doesn’t count against the word limit on this bio. Damn.
1) Insights, Target Segmentation, Marketing Integration, Media, Strategy, Digital, Engagement
2) Wife, Toddler, Texas, BBQ, NCAA Sports, Reading, Bad Golf, Learning Suburbia
Front-End Designer & Developer
Alex has a passion for all things tech and ever since he found the Internet at age 10, he’s been hard pressed to leave it alone for more than a few hours. Nowadays Alex spends his time making web sites and finding spiffy new apps or scripts that make the web more fun.
During his downtime, Alex is usually getting into video games shenanigans or reading a good book.
Hailing from Normal, Ill., Justine has a diverse background in PR and marketing, including work in professional sports, event planning, and the auto industry. After graduating from Bradley University in Peoria, Ill., Justine moved to Florida to pursue her dream of not ever scraping solid ice off her car again. When she’s not working with clients, Justine is a musician, rookie golfer, and road trip enthusiast.
Director of Digital Strategy & Technology
Lance is a digital media & technology guru. He’s the On Ideas resident DJ, a basketball nut, husband of #hotwifejen and a certified beach kid. He and his wife run a non-profit raising money to fight against cancer. Oh, don’t forget, #boomersooner!
A Tar Heel born and bred, West’s career has taken him far and wide. Borrowing a page from Gertrude Stein, he adopted Paris as his hometown.
Deep sea fishing, tennis and snow skiing take up a lot of his spare time. If he were president for a day, he’d sign an executive order to mandate a daily siesta.
Ivan Do (pronounced ‘doe’) has always had trouble with people inventing different combinations for his name. “Ivan the Terrible”, “Ivan Hoe” and “John Doe” to name just a few. When Ivan isn’t laughing awkwardly at the latest “Ivan the Terrible” joke, he is On Ideas’ studio manager. He has a passion for design, photography, print making, music, tennis, chess and movies.
He doesn’t understand why people like beans and thinks bananas are a complete waste of time.
Digital Content Writer
Ashlie is a Floridian by birth and an art historian by training. In the world of advertising, she uses her research and writing skills to help brands grow their online communities. She prefers tea to coffee, lives with two giant cats, and fosters a mild obsession with office supplies. Sometimes she takes photos with a Canon 50D, but the iPhone and Instagram are conspiring to ruin what was once a respectable pastime.
Senior Art Director
After my parents, both traveling Bible salespeople left me at the convent, it just so happened that the main nun was kind of into typography and secretly smuggled issues of CA and Luerzer’s Archive into the cloister. It was then that I knew my destiny: transforming any brand into a total bad ass, and of course, smuggling stuff in and out of cloisters.
For the past 20+ years, Shawn has worked at agencies from New York to Huntington Beach, CA, including BBDO, Ogilvy&Mather and Crispin&Porter. Shawn is obsessed with baseball. At age seven, he was sitting down the third base line in Fulton County Stadium the night Hank Aaron hit 715.
Originally from a small town in the midwest, Monticello, Indiana, Ryan has made his way down south to Jacksonville where he’s been for the previous three years. While in Jacksonville Ryan has worked with start ups to large corporations as a designer. Outside of work Ryan enjoys scuba diving, skydiving, exploring new restaurants, being outside, and hanging out with friends.
Chris is a big animal lover. Especially cats. Not just the domestic variety, but BIG cats – as in Jaguars. Chris and her husband, Jeff, are season ticket holders so be sure to look for them on game days. They’ll be wearing black and teal! Go Jags!
Director of Account Management
A daily Starbucks habit and a spirit of resourcefulness led Heather into account management. A firm belief that anything can be mastered with a double iced soy mocha in hand has kept her loving this industry for over 10 years and across three states. Outside of work, give her a dog, travel plans and a camera and she’s one happy girl.
PR Account Manager
A Florida girl born and bred, Meghan’s passion for public relations has brought her back to the sunshine state managing public relations initiatives, media relations and branding strategy. Always up for a challenge, you can find her in the woods or on the water in the pursuit of the next big adventure and bragging rights at the weigh-in table.
Integrated Project Management
Born and raised in Jacksonville, this FL girl loves the sand and sunshine. In her spare time, Ashley enjoys traveling, great food and spending time with family and friends, especially with her husband Justin and their adorable French Bulldog, Buster. A dancer at heart, you will find her twirling around the office as the agency’s PM fairy. She may only be 5″5, but she’s the backbone of the agency, making sure projects deliver on time.
Chief Executive Officer
An advertising child prodigy, Tom has been running, managing and owning advertising agencies since 1979. He loves mentoring talented people. Today, Tom is the lead brand ambassador and Spiritual Guru for On Ideas.
VP, Practice Director – B2B, PR and Social Media
When she’s not scrolling through cute kitten postings on Pinterest, Denise (a committed ‘cat person’) is seeking out meaningful ways to help On Ideas’ clients communicate their messages. Denise spends her time away from work traveling (especially to her second home in Ireland), making fun of her husband’s accent and relaxing with a good book.
Katie was born and raised in Bradenton, Florida where she spent as much time as she could at the beach. She recently graduated with an Advertising degree from the University of Florida, Go Gators! Katie’s perfect weekend would consist of lounging on the beach with an ice-cold beer in hand while listening to Luke Bryan’s latest hits. Or staying up all night watching her newest series addiction on Netflix.
Human Resources Consultant
A true Californian recently relocated to the First Coast, this Bruin thinks that the beaches here are like, totally way better than LA’s. She is excited to have a football team and is impressed with how great the thrift stores are here. Outside of her passion for fashion, her toddler keeps her busy with playdates. She is still trying to figure out what all this rain is about.
Partner, Executive CD
It’s a little known fact that the phrase “they broke the mold when they made him” was originally coined in reference to Frank. Since then, he’s made a career of creating ad campaigns (Kodak, Burger King, Advil, among others) that you could recite in your sleep. Frank is an avid downhill skier, a dog lover and never accepts the first hotel room offered to him.
Jared likes eating beach and long walks on the Chinese food. He’s not great at writing short bios about himself, but that doesn’t stop him from trying. He’s a scrappy competitor, that kid. Anyway, in addition to writing, he loves music, movies and television. He also enjoys talking about himself in the third person. Jared, you rule.
Senior Account Executive
Born and raised in the 904, Caroline traveled to North Carolina for college (GO ELON). There, she developed skills in business and communications while simultaneously honing in on her love of down-home Southern fare. Caroline’s been immersed in the crazy world of advertising since graduating in 2007. Her passion for the subject is almost as strong as her undying love for wine, cheese, and her rescue mutt, Ellie.
Finally in her last semester of college, Michelle will be graduating with a major in Communications
and a minor in Photography. Her course work has led her to study in Greece, Italy, England, and China,
which has made travel a major part of her life. When she’s not at school or traveling the world, you
can find her at Panera Bread where she works to fund her many trips.
A right brain thinker and a left brain doer, Sianne balances the creative with efficiency. She’s known for getting it done whether she’s on the job or finding a new project around the house. A former college runner turned leisure jogger has a love for marketing, office supplies, yoga and dogs!
A permanent nomad seeking the meaning of life. Pritesh is a curious spirit trying to understand the world around him. When he isn’t working, you can find Prit watching sports,binge watching a show on NetFlix, reading, or outrageously fist pumping to house music.
Chief Financial Officer
A Midwesterner who has comfortably settled in to the Florida life, Deonna has judiciously managed the financial aspects of the agency for over six years. When she is not budgeting, forecasting or analyzing, you will find her with her husband and kids at taekwondo tournaments photographing awesome “head shots”…not the smiling pretty face kind, but the kicking of the head kind.
Associate Creative Director
For the past 16 years, John has been jotting down ideas on random sheets of paper for Coca-Cola, Shane’s Rib Shack, American Idol, Hanes, Club Med, SAAB, Remy Martin, Nerf, Casio and Toshiba. Many of those ideas went on to become nationally recognized campaigns. The others became material for his stand-up comedy act.
A Carolina girl by birth, but a Florida beach babe at heart, Jan can’t get enough of the coastline. She loves everything beachy and nautical, especially her sailor husband. Jan studied business and marketing at the College of Charleston and when she’s not busy working her tail off, Jan can most likely be found at the gym or beach.
Junior Art Director
After a past life of complete debauchery and bicycle stunts, Ashley is taking a respite this century to recuperate and focus on discovering the exact science of turning one’s self into a ninja turtle. She may have discovered a breakthrough, if not for an unfortunate miscalculation. Thankfully, her skin is no longer green – but she managed to retain her knowledge of the nunchaku.
Courtney is a Jacksonville native returning to the sun and water after college in Texas and eight years in Atlanta. She is an avid traveller, runner, and bargain hunter. She is happiest on a boat or simply near the water with her soon-to-be husband and their crazy English Pointer, Woody.
Matt leverages an IT Consulting background built on a strong skill set of SMB-to-enterprise class technology support, administration and consulting service to manage On Ideas’ emergent technology needs. Insert nonsensical quirky quip here related to karma fishing and LOLs.
In short, father, worker, hacker, lover, joker, fixer, gamer, geek.
Cristina is a social media community manager and has lived in Jacksonville for ten years. She has a passion for consumer insights by finding the heart of a brand in the consumer. When she’s not in the office, you can find her at the beach with her boyfriend and two dogs.
Junior Graphic Designer
First name Lauren, last name Soutar. Half English, half Jamaican. Enough said.
Joanne has literally spent her life in the grocery business – starting at birth, since her family operated a grocery store. Once you get to know her, you’ll realize how much being a first generation Italian has influenced her life.
Whether it’s trekking through the supermarket for the perfect BBQ ingredients or through the woods during hunting season, Betsey is southern, through and through. Though she’s world traveled, it’s an SEC football game that really feels like home. She always knows where she’s going, and when she doesn’t, there’s GPS.
Assistant Media Planner
Recently moved to Jacksonville after graduating from the University of Florida (Go Gators!) with an Advertising degree. Originally from Peachtree City, GA., Lauren loves to travel abroad, and her favorite place she’s been is the Greek Islands. Also, she loves scuba-diving, live music, cooking, and learning to play guitar.
Associate Creative Director
A Delaware native who has lived in NYC, Detroit and Charlotte, Erin now has her feet firmly planted in the Florida sand. An ardent believer in the power of advertising, Erin DOES NOT fast forward through the commercials. In her free time, she is a mom, wife, runner, stand-up paddle boarder, traveler and amateur travel agent.
Director of Broadcast Production Services
Vern is currently visiting Earth from the Planet Tralfamadore where he will be returning soon to produce a documentary about his cousin, Billy Pilgram.
Print Production Manager
Cheryl is a self-proclaimed printing geek, although she’s not sure how it happened. She loves color – ALL COLOR – which is pretty evident some days by the clothes she wears.
The sun rises and sets with her family, including her grandson and two miniature Dachshunds.
Accounting Specialist/ Office Manager
Originally from Alabama, Stacey takes great pride in her Southern and Irish heritage. An admitted orginizational junkie, she loves looking at the big picture and finding new ways to streamline it and help it perform more efficiently. In her free time, she loves decorating her home, cooking and spending time outdoors with her family.
Aside from her passion for planning, negotiating and digital media optimization, Alexis enjoys traveling, testing new restaurants and finding homes for rescue dogs. Most importantly, Alexis loves to spend all her free time with her husband, Sander and Wheaten Terrier, Molly.
Senior Account Executive
A self-proclaimed grammar nerd, Katie has her masters in literature and worked in publishing before advertising. She was born in Birmingham, Alabama, and has lived in Virginia, Greece, Montana, and Chicago. She loves yoga, food, and traveling–and is glad to trade Midwestern winters for the warmer Jacksonville climate.
Not too long ago, all you needed to boost your brand was to understand the intersection between what's true and what matters. Figuring out which truths about your brand were most relevant to your customers usually resulted in some pretty spectacular marketing campaigns.
And then came social media.
Today, the intersection your brand needs to live in is much more complex. It is the confluence of What's True, What Matters and What Influences. Whether it's social media communities, online reviews, word of mouth reputation or the actual sales experience—lots of external forces are at play.
At On Ideas, we quickly synthesize and analyze all of these factors to help your brand confidently determine The One Thing that's going to move your sales needle.
In this "anything is possible" society bursting with emergent media, it's impractical to say what anyone is capable of. But through the years, our team has built an impressive arsenal of expertise that we've used to build our clients' brands. On Ideas can engage your audiences through a wide variety of channels, disciplines and methodologies that continue to evolve.
Here are just a few:
Planning, & Research
Public & Community Relations
Social Media Creative
Mobile Websites & Applications
Media Planning & Buying
On Ideas is able to quickly and accurately profile customer audiences and segment by data-driven insights about their behaviors and interests. It's the proprietary process that helps us pinpoint the What Matters to your consumers. We do this with the assistance of three partners who are innovators in their fields:
Acxiom collects, analyzes, and segments customer information to provide exceptional insights into your customers.
eSite is a predictive marketing firm that helps us answer even the most difficult questions of "who, where and why?"
TargetCast, 2010 Media Agency of the Year, provides competitive intelligence, syndicated research, and broadcast buying capabilities that make every dollar work harder.