Feb 25, 2013 - 2 Min Read- By admin

Sweet Home: What Alabama Can Teach Us about Accountability and Perception

I’m from Alabama. I’ve lived in Virginia, Montana, Greece, South Carolina, Chicago, and Florida. But I’m from Alabama. I still say I’m going home when I go back for holidays or to see family. I love the food. The culture. The people. The landscape. The football.  War Eagle, y’all. A recent article in The Onion […]
Feb 20, 2013 - 2 Min Read- By admin

Did Maker’s Mark Outsmart Themselves… in a Good Way?

Last week, Maker’s Mark bourbon announced plans to cut the amount of alcohol in bottles of its famous whiskey. The decision to “water down” the product from 90 proof to 84 proof was in response to increased global demand and a shortage of the product. (The product is aged for about 6 years before going […]
Feb 14, 2013 - 2 Min Read- By admin

Call to an Action Worth Taking

Developing an effective call-to-action (CTA) can sometimes take a backseat in the overall planning process. However, it is important to remember that the CTA we develop is our one shot at convincing the audience that our brand is worth their limited time. We put too much responsibility on our target to take action, when we […]
Feb 7, 2013 - 1 Min Read- By admin

Social Video Takes the Stage

I’m sure you’ve heard by now that social video is “the next big thing.” Vine, Twitter’s 6-second video sharing app, is gaining momentum and press. I’ve noticed that bloggers are signing up for Vine and announcing it on Instagram, of all places. A client is successfully using Tout to share content to fans – they’ve […]
Feb 5, 2013 - 2 Min Read- By admin

Should Lord Grantham be held accountable?

We all talk about Downton Abbey but no one really talks about the “elephant in the room” – whether or not Robert Crawley, Earl of Grantham should be held accountable for all of the awful things that have transpired in Downton. Let’s take the issues one by one.  First, wasn’t it the Lord that chose […]

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