Jan 29, 2013 - 1 Min Read- By admin

Loyalty Programs That Actually Encourage Loyalty

Wallet jam packed with loyalty cards?  How many of those cards are you really loyal to?  After spending 24 years in retail, I’ve concluded that most marketers have jumped on the loyalty bandwagon as a competitive tool but really haven’t designed programs that make a customer truly loyal to their brand.   Marketers that want to […]
Jan 25, 2013 - 2 Min Read- By admin

Lance Armstrong Can Give PR Campaigns Some Insight

When we brush by the word accountability an image of a politician comes to mind. One who’s standing on his or her record and making the correlation that is somehow been stride for stride with their constituents wishes and needs.  Or job performance comes to mind.  Are you doing the things and the work in […]
Jan 22, 2013 - 1 Min Read- By admin

Is That a Hint of Bacon I Smell?

Why yes, it is. I ate in a greasy spoon this morning and now will spend the remainder of the day with a slight scent of bacon on my clothes. As someone who grew up in North Carolina where pig is king, that’s not the worst thing that could happen… Wherever you turn these days, […]
Jan 16, 2013 - 2 Min Read- By admin

Creating a Successful Blogger Ambassador Program

As someone that has worked as a blog ambassador with a variety of brands and agencies over the years, I have had the benefit and unique perspective of experiencing first-hand programs that work and why.  Although there are a number of factors that will determine a successful blog ambassador program, there are certainly essential elements […]
Jan 11, 2013 - 2 Min Read- By admin

Markup: HTML Tags and Formatting

Headings Header one Header two Header three Header four Header five Header six Blockquotes Single line blockquote: Stay hungry. Stay foolish. Multi line blockquote with a cite reference: People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to […]
Jan 2, 2013 - 1 Min Read- By admin

4 Trends In 2013 From A Guy Who Bleeds Creative Technology

I’ve always been fond of those blog posts that give you the top 5 this, top 5 that, little top 10 topping for dessert. Plenty of these lists are filled with hype and glorious narratives of what the best of the best are… not so fast. Below is the only list in 2013 you’ll need […]

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