Aug 27, 2012 - 2 Min Read- By admin

Mobile Mondays: 4 Ways Mobile Wallet Changes Consumer Targeting

In the past banks and credit card companies have always enticed consumers to sign up for a particular card — while you reap the benefits of 500,000 airline miles, or maybe a cool million hotel points.  What happens when payments become mobilized?  Will credit card companies still fight for the same subscriptions? Let’s for a […]
Aug 21, 2012 - 2 Min Read- By admin

Cable TV Advertising on the Decline?

I listened to a bit on Marketplace on NPR the other day – it was an interview with Walter Latham, the producer of The Original Kings of Comedy. During the program Latham made an interesting assumption: eventually cable will just go away. Really? Do we really believe that cable will just one day fall by […]
Aug 20, 2012 - 1 Min Read- By admin

Advertisers, immune to advertising?

Those who are outsiders to the ad world might think that insiders, like us, are immune to all advertising. Au contraire. I am much more sensitive to and more aware of advertising, therefore more easily persuaded. Let’s take Clancy Bryant, for example. She saw an ad for Bikini So Teeny by Essie nail polish in […]
Aug 20, 2012 - 2 Min Read- By admin

Mobile Mondays: SOLOMO

Look, we all have our acronyms — TGIF, LOL, BRB, BYOB, SMH, TTYL, ROFL, LMFAO (no, not the band), IDK, and of course the favorite… OMG. But what you’re doubtful to see on a teenager’s text conversation is a new one; SoLoMo.  It stands for Social, Local, Mobile.  It’s meaning is true to the nature […]
Aug 14, 2012 - 1 Min Read- By admin

I’ll drink to that.

Last year, Howard Schultz made headlines with his Americans Helping Americans altruistic wristband sales drive. You’ve probably seen these things at your local neighborhood Starbucks, right? Call me cynical, but was America ready for another wristband? Fear not, though. Sam Adams has an alternative to $5 wrist candy (yawn…). The Samuel Adams Brewing the American Dream […]
Aug 13, 2012 - 1 Min Read- By admin

Upscale Homeless Meets Lollapalooza

This weekend I did something I’ve never done before. My parents thought I was crazy for wanting to stand outside in 90-degree heat with drunken strangers for hours on end, but I braved the elements and headed to Lollapalooza in Chicago. I’d never gone to a music festival, so I had no idea what to […]
Aug 2, 2012 - 3 Min Read- By admin

Trusting Your Bank To Make A+ Mobile Decisions

Let’s face it, if you don’t already own a smartphone… you will.  And further if you don’t already use a banking app to do basic banking functions… you will!  It’s a forgone conclusion that the world is moving to mobile – and if you don’t jump on that bandwagon, it will not look back to […]

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