Jul 30, 2012 - 1 Min Read- By admin

5 Cool Mobile Stats – The Rise of mCommerce

Not long ago I moved from St. Louis to Jacksonville to begin a new journey here at On Ideas.  I believe it took all of 1 second to realize that I was in for an awesome treat.  Not only do I work at a great agency (shameless plug), but the people here are great and […]
Jul 30, 2012 - 3 Min Read- By admin

“A brand refresh? We don’t need that!”

Good brands need time and investment.  As marketers, we understand the value of brands.  Vibrant brands do the following: Differentiate us from our competitors Create customer loyalty Support premium pricing Help recruit the best and brightest talent Increase focus and reduce costs Insulate  the enterprise from reputation damage In the financial services industry, a strong […]
Jul 26, 2012 - 1 Min Read- By admin

Five ways to make bank advertising successful

Research results published last year by Phoenix Marketing International shows that there are multiple ways by which retail banking advertising can achieve “success” with invoking a market response.  The research examined 323 print and 196 TV ads that were targeted to retail banking customers.  It clearly demonstrated that there is no single pathway leading to […]
Jul 26, 2012 - 1 Min Read- By admin

Social use by Fortune 500 companies steadily increasing

With one in seven humans on earth being an active Facebook user, it comes as no surprise that Fortune 500 companies are racing towards social media. Currently, Twitter has been the social platform that has shown the most growth, with near 700% growth since 2010.
Jul 25, 2012 - 1 Min Read- By admin

juxtaposition

Juxtaposition is a tough thing to successfully pull off in advertising. It’s usually unintentional media placements that we notice. Some are amusing, others just plain unfortunate.
Jul 23, 2012 - 1 Min Read- By admin

Banks are beginning to embrace social media

In 2011 nearly 40% of banks used social media, such as Facebook or Twitter, for marketing purposes, up from 30% in 2009, according to an ABA survey.  Banks are finding that social networking can be an effective means for communicating directly to consumers.  Of the surveyed banks using social media outlets, Facebook is the most […]
Jul 23, 2012 - 1 Min Read- By admin

The Final Letter from our Summer Intern

Sadly this was my last week here at On Ideas. This internship has provided me with such an insightful perspective into Advertising and Public Relations! I’ve been fortunate enough to gain first-hand exposure to industry life by some outstanding mentors!
Jul 23, 2012 - 1 Min Read- By admin

Making the case for banks to be active in social media

We all know that banking is a heavily regulated industry.  That’s why so many banks are so behind the rest of the business world in their social media engagement.  Of course, a careful approach is recommended, but not participating isn’t the right approach at all. As banks stick their toes into the water, the most […]
Jul 19, 2012 - 1 Min Read- By admin

’tis the season

I was in the Minneapolis airport several years ago and this t-shirt was for sale at one of the news stands.   Back then, Jesse “The Body” Ventura was the governor of Minnesota and there was a ton of state pride…..I think. Which gets me thinking about PRIDE as a consistently resonate message in political advertising. Dating […]
Jul 18, 2012 - 1 Min Read- By admin

Keep Calm and Stay Social: Shell’s PR Nightmare

The internet is a double-edged sword. Just as corporations are free to use social media to create communities around their brand, consumers are free to create communities to bring those brands down. Today, Canadian oil company Shell is learning the hard way. A new Arctic Ready website has been circulating around the internet since mid-June […]

Let’s talk about
what could be.

On Ideas
6 E. Bay Street, Suite 600
Jacksonville, FL 32202
904.354.2600
West Herford
wherford@onideas.com

© On Ideas 2017. All Rights Reserved.
Exterior photo credit Matt Bluejay Searles