Jun 28, 2012 - 1 Min Read- By admin

Facebook adds new Voice Link in Nav Bar for Page Admins

A new addition to Facebook pages discovered early Thursday morning adds a “Voice” link in the page navigation bar at the top of the window. With a strikingly obvious blue bar across the window the site adds the command line: You are posting, commenting, and liking as (your name) — Change to (your page). This […]
Jun 26, 2012 - 1 Min Read- By admin

A Review of my Swacket

What do you get when you combine swag and weather? SWACKET. Do I have Swacket? Why yes, it’s the only thing I use. In fact, in the mornings, I hop out of my bed and turn my Swacket on. So what exactly is Swacket you ask? It’s an all encompassing weather app made for those […]
Jun 22, 2012 - 1 Min Read- By admin

On Ideas Celebrates National Take Your Dog To Work Day

Today is National Take Your Dog To Work Day (TYDTW Day)! Most people immediately think of this day as a day to brag about your pooch to coworkers while showing off their tricks and receiving kisses; however, there is a national campaign behind the creation of TYDTW Day, to promote pet adoption.
Jun 22, 2012 - 1 Min Read- By admin

Using Doorbells in Ads to Engage Dog-Filled Homes

Is it me or has there been a recent influx of commercials with ringing doorbells in them lately? Or, is it that I notice the doorbell ringing because my dog, a Wheaten Terrier named Molly, goes bonkers, running to the door every time one of these commercials comes on. Advertisers are using doorbells as an […]
Jun 20, 2012 - 1 Min Read- By admin

2K Sports taps into Social Media for Cover Reveal

The cover athlete has been a long established tradition in sports video games. A sign of accomplishment and often an introduction into superstardom, it’s an honor for an athlete to grace the cover of their chosen sport. As the industry has evolved, popular culture (movies, music, TV, the Madden Curse and even sports video game […]
Jun 19, 2012 - 1 Min Read- By admin

Letters from a Summer Intern: Week 3

The past two weeks have been jam-packed. I started last week off by diving into social media a bit by writing copy for Facebook and Twitter. I looked at the calendar for June to see if there were any holidays or observances that we could relate back to our social media pages. I learned that […]
Jun 14, 2012 - 1 Min Read- By admin

Jacksonville Welcomes International Go Skate Day

A week from today, Jacksonville will make history. For the first time ever, a city has opened its public spaces for International Go Skate Day. A massive skateboard expo and competition will happen in Hemming Plaza. PB&J (Party, Benefit, & Jam) has partnered with KONA Skatepark for the event. The ultimate goal of the event […]
Jun 14, 2012 - 1 Min Read- By admin

Flag Day at On Ideas

We have all heard of Flag Day, and we may have snickered and said, “What kind of holiday is that?” or “why do we celebrate that?” Little do most people realize the importance of this holiday because it is the holiday where citizens of the United States celebrate the American Flag.
Jun 6, 2012 - 1 Min Read- By admin

The New #TwitterBird says it’s time to update your marketing.

The Twitter Bird (official name: Larry T. Bird) is getting a makeover today. In an announcement by Twitter’s Advertising Team this morning, they have updated the iconic image to represent the platform in all forms. Larry loses a feather in his wing and gains some junk in the trunk, with his raised posture tweeting in […]
Jun 1, 2012 - 1 Min Read- By admin

Pour Me a Shot of Storytelling

I was in the gym the other morning watching SportsCenter and an ad for Wild Turkey came on during a commercial break. At 7 am. Talk about Breakfast of Champions. It wasn’t that long ago that spirit brands in the U.S. voluntarily stayed off broadcast television. The thinking went that folks under 21 could view […]

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Exterior photo credit Matt Bluejay Searles