Apr 27, 2012 - 1 Min Read- By admin

Google Proposes New Metrics For Online Advertising

Pinky (read Google developer): Gee, Brain, what do you want to do tonight? Brain (read Google): The same thing we do every night, Pinky – try to take over the world! Google strikes again. I swear, in their plot to take over the world, Google developers do not get their beauty rest!!! Just when media […]
Apr 25, 2012 - 1 Min Read- By admin

Toastmasters and Advertising – Take Numero Dos

A few weeks back I wrote the first of three blogs about Toastmasters’ impact on my career in advertising and effectiveness as a communicator. My past blog focused on wingin’ it, shootin’ from the hip, praying to the gods of improv or any other cliche that applies to walking into a situation unprepared with only […]
Apr 23, 2012 - 2 Min Read- By admin

The STOP Effect for Outdoor Digital

I drive to my office everyday on a very busy street that is lined with many types of signs and billboards. In the past year or so, many of these billboard locations have been converted to digital boards. These are even more common in major metropolitan areas like New York City. When I lived in […]
Apr 17, 2012 - 1 Min Read- By admin

Happy foursquare Day!

What is foursquare Day? foursquare Day is held every year on April 16th. A grass roots event started by Tampa fans of foursquare in 2010, it quickly spread to communities all over the world. foursquare Day is celebrated differently in each community. Some people have parties, some have lectures, and some simply check in. Jacksonville’s […]
Apr 16, 2012 - 1 Min Read- By admin

The Big (Data) Bang

Thanks for reading my blog post, friend! We are friends now, right? After all, I know where you work, your preferred Internet browser, how you made your way to this web page and what you ate for dinner last night. Okay, so I don’t know what you had for dinner, but it’s likely that some […]
Apr 12, 2012 - 1 Min Read- By admin

Google Plus vs Facebook Design: a Comparison Chart

Google announced a redesign of their social platform,Google+, which is news that probably only Google+ users heard about until this morning. If you missed it, basically they’re revamping the page and it looks a lot like Facebook. Below is a quick and dirty comparison so you can see just how closely one mimics the other. […]
Apr 5, 2012 - 1 Min Read- By admin

Everything I Need to Know About Branding I Learned from the Jolly Roger

Let’s talk basics: branding. Or as I like to call it, signaling. While I know none of us need a review of basic advertising concepts, everyone loves to talk about pirates, right? To preface, I came out of undergraduate school with a degree in economics and not one class in advertising, so you have to […]
Apr 4, 2012 - 1 Min Read- By admin

Bridging the gap in Facebook advertising

Facebook advertising has long been a point of contention for many brands big and small. With a variety of targeting options and an easy self-service system, it’s easier than ever to sign on and start advertising with Facebook. But even with that seemingly easy system, many brands are still unsure how to determine the ROI […]
Apr 2, 2012 - 1 Min Read- By admin

It’s the little things

The last few years have caused all of us to tighten our pocketbooks and cut back on the non-essentials. When was the last time you saw nuts on the bar during happy hour? Airlines have not only stopped giving meals, they charge for checked bags now. Heck, my favorite restaurant even stopped bringing me a […]
Apr 1, 2012 - 1 Min Read- By admin

SXSW 2012 – Big Data and our Growing Dependence on Technology

There’s something about the smell of innovation, or the smell of BBQ that fuels the city of Austin during the month of March. I took my second journey to Austin, TX and the SXSW Conference surpassed expectations once again. From start to finish, there were new opportunities to learn, connect, and meet with new people […]

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