Nov 30, 2011 - 2 Min Read- By admin

A Very Dot Com Holiday

This holiday season, the On Ideas team had lots of fun creating an attention-grabbing campaign for Winn-Dixie that has garnered some great results so far this year!
Nov 23, 2011 - 3 Min Read- By admin

A Thanksgiving iPhone Survival Kit

With Thanksgiving tomorrow, our thoughts will be on food, with a little bit of NFL and Macy’s thrown in. But while the turkey marinates, roasts or fries (or explodes,) there will undoubtedly be talk of impending Black Friday deals and specials ready for the world to pounce on the next day (or even that evening). […]
Nov 17, 2011 - 3 Min Read- By admin

A Man, a plan, a t-shirt.

Last night Candace Evans, Crystal Starling and I made our way over to Nipper’s Beach Grill for some nitty gritty social discussion with the Social Media Club of Jacksonville. Led by a number of local social media professionals in the area, @SMCJAX aims to bring the social media community to life in the area on […]
Nov 14, 2011 - 1 Min Read- By admin

99 Red Balloons (and then some)

On Thursday, November 3, OI team members were honored to walk with fellow supporters of the Leukemia & Lymphoma Society of North Florida, raising just shy of $4,000 for blood cancer research, treatments and support.
Nov 7, 2011 - 3 Min Read- By admin

Why You Should Be Using Location Based Services in Your Social Marketing Plan

The increasing use of location based services in mobile browsing has revolutionized not only the types of applications being developed, but the types of conversations marketers and consumers can have daily. For those new to the process, we’re talking about apps like foursquare and Gowalla, where people openly share their whereabouts to create spontaneous meet-ups […]

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Exterior photo credit Matt Bluejay Searles